Levi’s Engineered Jeans

Art direction for the fall 2019 Levi’s Engineered Jeans capsule collection. Twenty years ago, Levi’s introduced Levi’s® Engineered Jeans™, an innovative approach to denim that used twisted side seams and a darted yoke to create a more ergonomic fit. The idea was that by taking a forward-thinking approach to design

Art Director
Creative Concept
Location

Credits:

Photographer: Studio—Sunny

Previous
Previous

Levi's Sports Marketing

Next
Next

J. Crew Digital Creative